The Power of OOH Concept

-

 Introduction

How many times have you been exposed to advertisements when you are outside your house? We bet the answer to this question will be thousands of times!

Out of Home Concept (OOH) traditionally refers to the use of billboards on roads, pamphlets on bus stops and even the metro and trains too for the purpose of advertisement. With advancement in technology, it has moved towards street furniture, place-based media and possibly everything which catches our eye when we are outside our homes. The main idea behind it is that unconsciously the intended message will get registered in the minds of the people and which is actually effective!

There are many of you who might not be aware of the storyline of the show Patiala Babes but the very fact that such a show is being run on the television is due to its poster being flashed in the metro.

Origin and Types

OOH advertising can be traced back to the earliest of civilizations when Egyptians would build tall structures made from stone to publicize laws and treaties. It was during the 1450s when Johannes Gutenberg invented movable type printing and then from there began the concept of OOH in the form of handbill which has advanced to manifolds now. Point of sale, guerrilla marketing, bus advertising and billboards are the most famous ones which are adopted by many marketers.

Storytelling via OOH

Everyone loves a good story and therefore OOH and storytelling is a deadly combination as it increases customer engagement. OOH advertisements that convey emotions such as sadness, fear, excitement, or joy all have a higher chance of being noticed and remembered.


Women’s Aid is a group of charities across the United Kingdom which stands for women’s rights and aims to put a full stop on domestic violence. They created an interactive OOH campaign called Blind Eye which showed the story of a woman being abused at home. The campaign was called ‘Blind Eye' as they wanted people to stop turning a blind eye to domestic violence and create awareness around this serious issue which needs to be addressed.

 Why Digital Marketing Loves OOH

Digital and out-of-home advertising are the fastest growing media channels by spending. These two mediums are vastly different by nature - offline and online. One offers to advertise more traditionally, and the other focused on online ads and social media. However, two can work in unison to create an ideal marketing campaign that ensures a high number of impressions. Like, Nike recently launched its first-ever 3D billboard in Tokyo and it has taken the internet by storm with its jaw-dropping technology, these types of DOOH ads strengthen the message, add frequency and recall the message over and over again. The greater the recall the higher the engagement, and the higher the probability of action to be taken. “According to Nielsen’s Out-of-Home Activation Study, OOH is considered the best medium for online engagements per dollar spent compared to other mediums”.

Conclusion

Nowadays, OOH advertising has become stronger than ever before. As technology improves, OOH’s capabilities continue to expand. Through this outdoor medium of advertisement, brands are really experimenting and understanding what they are capable of in this new space. Making public places more attractive & appealing informs consumers and entertains simultaneously. As it plays a major role in influencing consumers buying decisions. Time will tell where exactly this industry will take us, but one thing is sure: OOH is revolutionizing the landscape of advertising. 

References

  1. https://www.tamoco.com/blog/out-of-home-advertising-ooh/
  2. https://binged.it/3tZTtKy
  3. https://movia.media/moving-billboard-blog/why-digital-marketing-loves-ooh/
  4. https://www.creativereview.co.uk/nike-air-max-day-3d-billboard-campaign/






Comments

Post a Comment

Popular posts from this blog

How Music Affects Your Brain: The Neuroscience Behind Your Favorite Songs

-
Image
  Hello, music lovers! Whether you’re dealing with heartbreak, Ex’s wedding or your next wedding, struggling with internal exams, had a fight with Bestie, faced a tough day at work, or got disqualified from an interview—what’s the one thing you turn to every time? Music, right?! 🎶 From Bhajans and rap to Bollywood hits, Hollywood scores, and rock anthems to Ragas, music has a unique way of working its magic on both your mind and body. But have you ever wondered how music does that? Let’s dive into the science behind your favorite songs and discover how they impact your brain! Picture: AI generated  The Power of Music on Your Brain: A Universal Language Songs are more than just pleasant sounds; they’re emotional tools that shape our lives. Whether you’re dancing to a Bollywood track, meditating to a bhajan, or rocking out to your favorite band, music stimulates different parts of your brain, creating emotional responses. But what exactly happens in your brain when you listen to music?
Read more

Ordeal Of Paper Leaks

-
Image
India must have done a lot of progress our technology is the best in world but even today a paper leak free exam is not possible in any state in the country. Let me share the story of Prakash, a boy from a small village who decided to crack a competitive exam. Prakash prepared a detailed study plan, joined a library, paid coaching fees, and sacrificed everything for his studies. He studied day and night, while his parents bore the burden of paying off loans to support his education Prakash traveled across six districts and changed two trains just to sit for a competitive exam. On his way back, he was standing in the luggage cabin of the train among 150 other students when he received devastating news: the exam had been canceled due to a paper leak. Imagine, for a moment, the pain and disappointment Prakash felt. This story is not unique. If you visit cities across India, you will find millions of students who have spent years of their youth preparing for competitive and entrance exams.
Read more

Inflation Gone Wild: A Deep Dive into Hyperinflation's Dark Side

-
Image
  Imagine if you could travel back to the beloved days of 2016. What would you do? Many of us would jump at the chance to relive school days, reconnect with friends, and revisit those catfights. Picture this : four friends gathering at KFC with just Rs. 200. Back then, we could feast on snacks priced around Rs. 80 and delight in the WOW menu items for only Rs. 39. It was a frugal yet satisfying outing! Now, fast forward to 2024. The scene has changed dramatically. A standard Zinger burger now costs Rs. 135, meaning our budget can barely feed one person at KFC. Even our favorite Hide and Seek or Dark Fantasy biscuits, once just Rs. 20, have doubled to Rs. 40. This stark shift highlights the reality of inflation. When prices rise consistently over time, it’s a normal economic phenomenon. However, when prices increase at an alarming rate—say, doubling in a short period—we enter a more extreme realm known as hyperinflation. Decoding Hyperinflation: In 1956, Philip Cagan, an associate of th
Read more