BLOOMING INSIGHTS

Marketing has been one of the most expensive aspects of running a business. While the entrepreneurs stress over how to make the most out of their advertising budget as the competition is fierce, some businesses get people’s attention even with a minimal marketing budget. But how? One effective strategy is Guerrilla Marketing. It is an innovative and highly effective marketing strategy that helps you to stand out from the competition. What is Guerrilla Marketing? Guerrilla marketing is an innovative and highly effective marketing method to boost sales or attract interest in a brand or business. It was introduced and popularized by Jay Conrad Levinson in the 1980s. He wrote several books and articles on guerrilla marketing. These methods are often low-cost and involve the use of personal interaction. It is quite different than traditional marketing and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location. It is disruptive, provocat...

Do you feel calm when surrounded around by green fields and blue skies? Do you feel alarmed while looking at a red colour on traffic signal? Well, these are just two of the many effects that colour has on human psyche. These are based on a study called “Colour Psychology in Marketing”. What is Colour Psychology in Marketing? Colour psychology is the study of how different colours can determine human behaviour and their decisions. It is commonly used in branding and marketing. Colour psychology focuses on how colours can create an impression on consumers and whether they can influence consumers in preferring their brand or make a purchase. How do Colours in Marketing Influence People? The goal of marketers is to create an instant connection with the consumers. They focus on building brand awareness and loyalty from the start. Colour psychology plays a big role in accomplishing this awareness. Brands and advertisers know that certain colours, tints, hues, and shades evoke the e...