Colour Psychology in Marketing

Do you feel calm when surrounded around by green fields and blue skies? Do you feel alarmed while looking at a red colour on traffic signal? Well, these are just two of the many effects that colour has on human psyche. These are based on a study called “Colour Psychology in Marketing”.

What is Colour Psychology in Marketing?

Colour psychology is the study of how different colours can determine human behaviour and their decisions. It is commonly used in branding and marketing.

Colour psychology focuses on how colours can create an impression on consumers and whether they can influence consumers in preferring their brand or make a purchase.

How do Colours in Marketing Influence People?

The goal of marketers is to create an instant connection with the consumers. They focus on building brand awareness and loyalty from the start. Colour psychology plays a big role in accomplishing this awareness.

Brands and advertisers know that certain colours, tints, hues, and shades evoke the emotions of people. This effect is both subtle and powerful. A research conducted by the secretariat of Seoul International Color Expo found that 93 percent of the buyers focus on visual appearance of products and close to 85 percent claims that colour is a primary reason to purchase a certain product.

Some Brands that use Colour Psychology  

McDonald’s

You must have heard the McDonald’s advertising campaign, “I’m Lovin’ It”. Well, McDonald’s chooses the high-energy colour red (combined with yellow), which appeals to children, kindles appetite and creates a sense of urgency. Red is all about emotions and passion, and that is exactly how McDonald’s wants you to feel about its product.

Starbucks

Green is a colour that evokes the sense of calmness, health, and generosity. Starbucks uses green colour in its logo, which represents that they create a relaxing sitting environment in their stores for their customers.

Amazon

Have you seen the yellow arrow on Amazon’s logo that moves from the letter a to z, hitting at their, “we sell everything” persona? Well, yellow is a fun, warming and an optimistic colour. Even the smile shape made by the yellow arrow further demonstrates the happy image this company is going for.

Facebook

A brand that has connected the whole world into one massive small town – Facebook uses blue colour. Blue is wholesome, dependable, and trustworthy. So, Facebook’s use of blue makes sense in terms of maintaining brand loyalty. This colour fits well with the very solid image that social media network projects.

Conclusion

Colour psychology is a wide umbrella that focuses on different factors and variables. While choosing a colour for your business, make sure you examine the correlation between the colour and emotion. It will give you an optimal path to take while choosing the overall colour scheme.

Have you ever been influenced by the colour of certain products that made you buy it? If yes, comment below!

Sources:

1. https://marketinginsidergroup.com/content-marketing/8-creative-examples-use-color-psychology-marketing/
2. https://www.google.com/url?q=https://www.tailwindapp.com/blog/color-psychology-in-marketing/amp&usg=AOvVaw2jS5diLE5MEqQJe65yV1_l&hl=en_GB
3. https://sleeknote.com/blog/color-psychology
4. https://www.tailwindapp.com/blog/color-psychology-in-marketing
5. https://m16marketing.com/digital-marketing-blog/color-psychology-in-marketing-the-meaning-of-color-in-design/