BLOOMING INSIGHTS

  Introduction How many times have you been exposed to advertisements when you are outside your house? We bet the answer to this question will be thousands of times! Out of Home Concept (OOH) traditionally refers to the use of billboards on roads, pamphlets on bus stops and even the metro and trains too for the purpose of advertisement. With advancement in technology, it has moved towards street furniture, place-based media and possibly everything which catches our eye when we are outside our homes. The main idea behind it is that unconsciously the intended message will get registered in the minds of the people and which is actually effective! There are many of you who might not be aware of the storyline of the show Patiala Babes but the very fact that such a show is being run on the television is due to its poster being flashed in the metro. Origin and Types OOH advertising can be traced back to the earliest of civilizations when Egyptians would build tall structures made from...

What image does it form when you listen to the word “EdTech”? Don’t you imagine online classes, right? “EdTech” became an important part of every student’s life during the pandemic. But do you know what exactly EdTech means? Education technology (EdTech) is a term used to describe the industry that combines education and technological advances, revolutionizing the conventional landscape of education. Even though EdTech allows educational institutions to serve a diversified and large audience, it also enables the participants to interact with each other, whether it’s teachers or students, in a very trendy way. This not only led to huge market growth in this sector but also led to the new entrants within the same as many start-ups came into the existence and many developed and earned huge profits. But, after the pandemic, there is a heavy decline in the sector, and wondering why so? Let’s discuss it. But first, let’s see some data for the Indian EdTech...

Introduction The fierce competition that exists between Coca- Cola and Pepsi is known to all. While Pepsi generated more sales in the year 2021, still Coca-Cola continues to be a more valuable brand than its competitor. But if we happen to look behind the scenes, there is a twist to it which might have gone unnoticed by us despite being exposed to it in our daily lives. Unravelling The Truth Well Coca-Cola is an all-beverage company. Its product portfolio is a testimony to this fact. It has been investing in various soft drinks as part of its hedging strategy and its recent investment in Costa Coffee (US Coffee Chain) in August at a valuation of $5.1 billion is all set to take the form of partnerships with cinema halls in India. And when we look at PepsiCo’s portfolio, one can easily deduce it is focusing majorly on snack and packaged consumer goods as a part of its diversification strategy. Thus, the two champions have a different approach going alongside their main game. Pricin...

Introduction The "seven deemed misfits" in the K-POP industry during the time they debuted, but little did the world know that 7 years later they would become the “Biggest Boy Band” of the world. Yes, we are talking about BTS- Bangtan Sonyeondan (Bulletproof Boy Scouts). BTS is much more than just another boy band as their music transcends beyond language barriers. From being a rookie group from a small company, they became the first Korean group to get a BBMA and AMA awards, attended Grammys, and were recently invited to the White House by US President himself. But do you know that BTS is adding an estimated $5 Billion to the South Korean economy a year? How did the rise of BTS lead to various economic and social effects on the economy? Let’s find out. The Rise of BTS Economic Impact of BTS According to TIME Magazine, BTS is one of the “Most Influential People of 2019”. From grabbing the number 1 spot in iTunes in 104 countries, breaking Adele’s longstanding iTunes...

The drone, instantly listening to the word what comes to your mind? Probably be the latest picture of the drone you might have seen on any online platform or remember Ranchhoddas Shyamaldas Chanchad/Phunsukh Wangdu (Rancho in short) flying the drone in the movie 3 Idiots or might be in real life. But if we talk about how you see the picture of the drone (not how it looks but more of in what way you see it), what comes to your mind? You may think of its uses in the food/courier delivery, security purposes, video shooting, etc., But, ever came to your mind what purpose it was invented for? The UAV-Unmanned Ariel Vehicle cum drone, an unpiloted or remotely piloted aviation device, was first tested during the First World War in March 1917 and 'Kettering Bug' was the first American craft that flew in 1918. Its initial objective was to use it for sting operations or spying, However, not used during the war. Firstly, they were made as balloon-like structures when the Austrians attac...