BLOOMING INSIGHTS

Coming up with a fabulous product idea and bringing it to birth in real life. Sounds so exciting and something to be proud of too! Naturally, we tend to nurture and treat the brand as a baby. But remember, to be a success in long run, be your brand's own critic and escape the trap of Marketing Myopia. Marketing Myopia is all about the short-sightedness adopted by the owners with respect to their product. Without conducting proper market research and continuously directing all efforts without paying heed to customers changing needs is when the brand starts following in this trap. It is basically when you shut your eyes and keep looking inside the business and tend to overlook the developments taking place outside of the world. No industry is risk-free. The thought that what you have planned and set up is to grow and flourish at all times is a myth. Nokia, once a king in the mobile phones industry lost it to the android and iOS. Kodak the brand which started its journey as the photog

Do you remember how few days ago our WhatsApp & Instagram was not working, and we blamed Jio & Airtel for that? Amusing, right! But social media itself was the real offender. This “Facebook Crisis” is due to a number of factors, including the server meltdown, unforeseen name change plans, and news of leaks. We have a very good reason to wonder what is going on with Facebook., as this social media behemoth has already been in the spotlight for all the wrong reasons. So, let’s start our conversation as we look at all these issues and allegations, what changes it had brought, and how this affected us, the regular users. Business Model With a user base of 2.9 billion, which is more than one-fourth of the world’s population, the total revenue of Facebook, now known as Meta, in 2021 was roughly 117 billion dollars. With its users paying nothing to use its apps like Facebook, Instagram, WhatsApp, and Snapchat, a question arises, how exactly does Facebook earn money? Actually, the

  Introduction Take A Break, Take a Kitkat. We all have been hearing this tagline since our childhood and of course not to forget the creative advertisements in which the tagline is  embedded. Now, we ask you to take a break and read the case of KitKat where it proved how it is not a chocolate but a wafer instead! Do let us know in the end whether you're convinced about the fact that it indeed isn’t a chocolate. Biscuit vs Chocolate Story The story dates back to 1999 when Nestle India Ltd. and Commissioner of Central Excise case, Kitkat was challenged to be a chocolate and not a wafer. At that time chocolate was taxed at 20% whereas biscuits were taxed at 10%.  What do the Tax Authorities say?? The tax authorities claimed that kitkat is a chocolate with a wafer inside. In fact, scrutiny of evidence collected and revealed that the product “kitkat” was predominantly made of milk chocolate covering wafers. The marketing of the product was also done as a chocolate, the officials said

  Introduction Ola, founded in 2010, was India’s first cab aggregator company. Ola aimed to bridge the gap between cab drivers and commuters. Instead of buying or renting out cars, ola helped its customers book a cab on short notice. Ola revolutionized the Indian market by helping its users with the hassle of owning and driving a car on clogged roads, outrageous car maintenance charges, and steep parking tickets. But even with that Ola is still being pressured to cut costs by investors leading to layoffs, high employee turnover, huge losses, drivers leaving in large numbers, rising costs to customers, and shrinking revenue. Is Ola on its path to downfall? To find out, first, we must check out the rise of Ola. Rise of Ola Ola has raised a total of around $5 billion over 29 rounds to date. To maintain its market leadership Ola employed various promotional strategies It helped drivers get cars at huge discounts Ola gave its customers rides at cheap prices by introducing

  Introduction How many times have you been exposed to advertisements when you are outside your house? We bet the answer to this question will be thousands of times! Out of Home Concept (OOH) traditionally refers to the use of billboards on roads, pamphlets on bus stops and even the metro and trains too for the purpose of advertisement. With advancement in technology, it has moved towards street furniture, place-based media and possibly everything which catches our eye when we are outside our homes. The main idea behind it is that unconsciously the intended message will get registered in the minds of the people and which is actually effective! There are many of you who might not be aware of the storyline of the show Patiala Babes but the very fact that such a show is being run on the television is due to its poster being flashed in the metro. Origin and Types OOH advertising can be traced back to the earliest of civilizations when Egyptians would build tall structures made from sto

What image does it form when you listen to the word “EdTech”? Don’t you imagine online classes, right? “EdTech” became an important part of every student’s life during the pandemic. But do you know what exactly EdTech means? Education technology (EdTech) is a term used to describe the industry that combines education and technological advances, revolutionizing the conventional landscape of education. Even though EdTech allows educational institutions to serve a diversified and large audience, it also enables the participants to interact with each other, whether it’s teachers or students, in a very trendy way. This not only led to huge market growth in this sector but also led to the new entrants within the same as many start-ups came into the existence and many developed and earned huge profits. But, after the pandemic, there is a heavy decline in the sector, and wondering why so? Let’s discuss it. But first, let’s see some data for the Indian EdTech sector. Indian Edtech industry

Introduction The fierce competition that exists between Coca- Cola and Pepsi is known to all. While Pepsi generated more sales in the year 2021, still Coca-Cola continues to be a more valuable brand than its competitor. But if we happen to look behind the scenes, there is a twist to it which might have gone unnoticed by us despite being exposed to it in our daily lives. Unravelling The Truth Well Coca-Cola is an all-beverage company. Its product portfolio is a testimony to this fact. It has been investing in various soft drinks as part of its hedging strategy and its recent investment in Costa Coffee (US Coffee Chain) in August at a valuation of $5.1 billion is all set to take the form of partnerships with cinema halls in India. And when we look at PepsiCo’s portfolio, one can easily deduce it is focusing majorly on snack and packaged consumer goods as a part of its diversification strategy. Thus, the two champions have a different approach going alongside their main game. Pricin

Introduction The "seven deemed misfits" in the K-POP industry during the time they debuted, but little did the world know that 7 years later they would become the “Biggest Boy Band” of the world. Yes, we are talking about BTS- Bangtan Sonyeondan (Bulletproof Boy Scouts). BTS is much more than just another boy band as their music transcends beyond language barriers. From being a rookie group from a small company, they became the first Korean group to get a BBMA and AMA awards, attended Grammys, and were recently invited to the White House by US President himself. But do you know that BTS is adding an estimated $5 Billion to the South Korean economy a year? How did the rise of BTS lead to various economic and social effects on the economy? Let’s find out. The Rise of BTS Economic Impact of BTS According to TIME Magazine, BTS is one of the “Most Influential People of 2019”. From grabbing the number 1 spot in iTunes in 104 countries, breaking Adele’s longstanding iTunes

The drone, instantly listening to the word what comes to your mind? Probably be the latest picture of the drone you might have seen on any online platform or remember Ranchhoddas Shyamaldas Chanchad/Phunsukh Wangdu (Rancho in short) flying the drone in the movie 3 Idiots or might be in real life. But if we talk about how you see the picture of the drone (not how it looks but more of in what way you see it), what comes to your mind? You may think of its uses in the food/courier delivery, security purposes, video shooting, etc., But, ever came to your mind what purpose it was invented for? The UAV-Unmanned Ariel Vehicle cum drone, an unpiloted or remotely piloted aviation device, was first tested during the First World War in March 1917 and 'Kettering Bug' was the first American craft that flew in 1918. Its initial objective was to use it for sting operations or spying, However, not used during the war. Firstly, they were made as balloon-like structures when the Austrians attac