Marketing lessons from F.R.I.E.N.D.S

One of the favorite sitcoms amongst the people out there, F.R.I.E.N.D.S needs no introduction. The American show aired first on 22nd Sept 1994, received love from all over the world, and was way ahead in its time. Not just in the captivating storyline but also in teaching us valuable lessons about marketing!

Yes! We bring to you the four marketing lessons one can learn from the show, which we are sure you didn’t notice earlier in this way.

Lesson Number 1- CONSISTENCY

It was a well-thought idea by the creators to name each episode with “The One Where” or “The One With”, helping the viewers to recall and resonate easily as to which episode the other person is referring to in a conversation.

Consistency = Recognition

that’s the thumb rule! Our personal favorite is “The one with the Embryos” which one is yours? Drop yours in the comment box.

Lesson Number 2- DON’T HESITATE TO EXPERIMENT

Diehard fans know that Chandler and Monica were meant to be just a one-night thing but the response they received from the audience was surprisingly so overwhelming that the makers decided to make them the power couple of the series. The experiment is a key that can unlock doors to a promising path. So, one should keep experimenting. One doesn’t know what might work out for them.

Lesson Number 3- CONNECT WITH THE AUDIENCE

How many times have you found yourself doubting your career choices? You can be in your struggling days or be in your office cabin with a well-paying job the common thread that runs through both the cases is the ‘SELF DOUBT’ factor which is inevitable!

All that one requires is a leap of faith that one day it will all be worth it, and that’s what the lives of all the six friends portrayed! Be it Joey struggling as an actor or Chandler hating his well-paying job or even Ross who, despite being a genius medical marvel who got terminated from the historical museum, all the scenarios portray the reality.

Remember, things with which the audience can relate always sells themselves!

Lesson 4- KEEP THEM AT THE EDGE OF THE SEAT

To keep the thrill alive in the minds of the audiences is what will fetch you the word-of-mouth publicity and ensures that the audience always keeps looking forward to future developments. Be it the launch news of a new iPhone design at an event or the movie trailers. All are done to create excitement in the minds of the people.

That’s what the makers did! The streets would be visible with large billboards with humorous teasers depicting what the next season has stored for them, leaving no scope for the people to forget the past storyline.

Well, we are sure that you would have been able to see from a new lens while going through the blog, isn’t it?

Do you happen to observe some other marketing lessons from the show? Drop it down in the comment section if you did.

Reference:

1. https://bit.ly/3Lp3EON
2. https://bit.ly/3sMjrka
3. https://bit.ly/3lswHXa
4. https://bit.ly/3lraxV3
5. https://bit.ly/3wuu39G