BLOOMING INSIGHTS

Overview Today, I was scrolling Instagram and encountered a reel of @taneja.gaurav, in which the content creator, Gaurav Taneja was promoting the ‘Great Summer Travel Sale’ of Make My Trip by a paid partnership with the travel company. It made me think about their influencing effect on the viewers while pondering many questions about the number of paid brand collaborations done by influencers? What’s the overall size of this market? What’s the diversification according to age, gender, region, services offered, etc.? Let’s discuss it. According to GroupM INCA’s ‘India Influencer Marketing Report’, the influencer marketing industry in India was worth INR 9 Bn at the end of 2021. It was projected to grow at a CAGR of 25% over the next five years with an estimated market value of INR 22 Bn by 2025 Deep dive As we entered the digital age, the world became a closeted hub giving individuals an opportunity, with instant communication and messaging services and various platforms to connec...

Introduction There is a wave of IPOs being witnessed by the stock market recently. But the LIC’s (Life Insurance Corporation) IPO has created the most buzz among the investors and general public in the market. The LIC IPO is the biggest IPO ever in Indian history. The Life Insurance Corporation was established in 1956 and since then, it is dominating the insurance market, offering a range of products, from traditional insurance plans to mutual funds, which cater to varied financial goals. But how did its IPO perform well in its initial days of launch? And what’s the rationale behind this move by the Government? Let’s find this out. How much ahead LIC has come? There is already enough hype around this IPO, and well, we are here to add fuel to it. In 2001, LIC’s market share was 100%. Do you all understand what this means? Back then, LIC had a complete monopoly, with not even a single competitor attempting to snatch away its market share. And at present, there are 24 life insur...

One of the favorite sitcoms amongst the people out there, F.R.I.E.N.D.S needs no introduction. The American show aired first on 22nd Sept 1994, received love from all over the world, and was way ahead in its time. Not just in the captivating storyline but also in teaching us valuable lessons about marketing! Yes! We bring to you the four marketing lessons one can learn from the show, which we are sure you didn’t notice earlier in this way. Lesson Number 1- CONSISTENCY It was a well-thought idea by the creators to name each episode with “The One Where” or “The One With”, helping the viewers to recall and resonate easily as to which episode the other person is referring to in a conversation. Consistency = Recognition that’s the thumb rule! Our personal favorite is “The one with the Embryos” which one is yours? Drop yours in the comment box. Lesson Number 2- DON’T HESITATE TO EXPERIMENT Diehard fans know that Chandler and Monica were meant to be just a one-night thing but the ...

Nykaa roots from the word  Nayaka , which means a celebration of the  one in spotlight : beautiful, confident, and perfect. Brands-brands-brands, be it cult or domestic, Nykaa has been the one-stop-shopping destination redefining the art of e-retailing beauty & personal care in India. Though beauty lies in the eyes of the beholder, the global beauty industry has never happened to lose its charm, even during the pandemic. It’s not just the industry growth that led to such triumph, but also the strategic agility responsible for it, so much so that it managed to raise funds and has turned into the first women-led unicorn of India! But how did it all start? And what’s their revenue model? Nykaa’s Inception Story It all began in 2012 when Nykaa was established. On the lookout for a promising business opportunity in India, Falguni Nayar came across an inconsistency in the beauty items market which wasn’t at par with the product’s scope in other nations like France and Japan,...

It’s story time. Radhika went to her local stationery shop to purchase pencils for her brother and herself. Her brother loves to use Apsara Pencils because of the darker color that it has while on the other hand, Radhika loves to use Natraj Pencil. Both of them happen to fight with each other and claim that their respective pencil is the best one. You would think that these two famous brands of pencil would be fighting the same way in the market and trying their best to ensure they occupy more of a prominent position in the minds of the targeted audience. But what if we say that all the rivalry that exists out there is  staged ? Yeah, it’s time to burst the bubble! Both Apsara and Natraj are the brands of the single Parent company-  Hindustan Pencils . It is nothing but the case of Dual Brand Strategy. What is Dual Strategy? It is the process by which the Parent Brand tends to create two or more sub-brands, each sub-brand catering to the specific needs of the consumers out t...

When we notice someone talking about a funny advertisement, we can safely assume that Cred is stirring the trend. The reel shows celebrities doing weird yet funny things. Activities that are not in their set of regular behavior. For instance, Rahul Dravid having anger issues, or Neeraj Chopra getting excited like other Indians over his Olympics win. However, weird the ad may seem; they are the ones who set the trends now. During IPL 2020, videos of celebrities getting auditioned for Cred ads went viral quickly. But how did a startup become the official partner for IPL and also manage to rope in such megastars for its advertisements? Could CRED really afford to spend so much on its marketing? Let’s find out. What is CRED? CRED is an Indian fintech company based in Bangalore, Karnataka, and founded in 2018 by Kunal Shah. Cred app's main feature is reward-based credit card payments. Later, Cred let users make house rent payments and introduced short-term credit lines. The products...