Netflix Diversifies itself enters, Gaming now

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Netflix ceases to be just an ordinary streaming service now!

With the largest content library in comparison to other OTT platforms, now Netflix wants to become the most popular amongst the youth. Netflix officials have been giving out statements that their real competitors are not other streaming platforms but sleep!

Well, this isn’t true in all aspects.

Who are their Real Competitors?

Basically, everything people are engaging themselves in while they are not watching Netflix is their competitor. Be it Instagram, tik-tok, or gaming, they are on their target list!

Hence, Netflix came up with N-games.

The logic is simple, if you can’t beat them, join them! And this move actually makes sense. We all saw how many people were hooked onto their phones playing PUBG. The gaming industry is huge and has enormous potential and thus to turn tables back in their favour at the right time surely puts it in a strong position.

But how are they going to leverage it?

Master Plan

In the Indian Context, Netflix has been failing to add new customers. While Amazon Prime boasts of having 22 million subscribers, Netflix has just 5.5 million subscribers. Many people find it expensive but the problem isn’t just that. It’s not the case that people don’t want to spend money but, want to spend money on things that are valuable.

And so has Netflix’s hunt to become the MVP (Most Valuable Player) begun!

The gaming service is provided on the following basis:

·        No need for a new subscription

·        Mobile Friendly

·        No ads

·        No in-app purchases

What’s more, is that it’s going to use the title of famous web series streaming on it and design a game out of it. There was a global rollout of N-games in 190 countries that featured the Stranger Things game which was welcomed by its fans with great enthusiasm.

Currently, only android users can avail of this feature while iPhone users have to wait for it!

Conclusion

To stay competitive one needs to diversify and grow from time to time. Turning blind eye to the changes taking place out there can make one prey to marketing myopia. And Netflix not only knows this but also knows the trick to come out as a winner and it probably will!

With the subscription plans cut down and a whole new transformation by the company, it seems to be one good strategic move!

References

  1. https://bit.ly/3u1uGVR
  2. https://bit.ly/3pQYnr3
  3. https://bit.ly/3J40ekc
  4. https://bit.ly/3tLX7Xk
  5. https://bit.ly/3CqK5T8

 

Comments

  1. Kshitij18 March 2022 at 19:57

    So true, never stopping urself from upgrading is the only way in this world to stay on top!!!

    ReplyDelete
  2. Unknown19 March 2022 at 06:29

    Diversification.

    ReplyDelete

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