Zomato Bets on “Buy Now, Pay Later”
“Explore the Unexplored with Buy Now, Pay Later!” We are pretty sure the first thing that comes to your mind is a credit card. But here we are not talking about it. Buy now pay later (BNPL) is a financing option provided by various business players like Mobikwik, Lazypay, ZestMoney, and many more. It is a short-term loan provided with little or zero, interest charges ranging over a period of 15 days. The difference between credit cards and BNPL is that the former requires a lot of formalities to be done and a prior credit score is required. But in the case of BNPL, there exist no such conditions. For the youngsters and students, BNPL is a boon! However, the credit limit is just Rs 10,000/- as of now which is much lower than the credit cards. But all odds favor it! Currently, the BNPL market is valued at 3.5 billion $ and it is all set to double in the coming two years. Reason being: Solving the right problem of the right age group! Hassle-free credit availability to the 18-25 age...