BLOOMING INSIGHTS

“Explore the Unexplored with Buy Now, Pay Later!” We are pretty sure the first thing that comes to your mind is a credit card. But here we are not talking about it. Buy now pay later (BNPL) is a financing option provided by various business players like Mobikwik, Lazypay, ZestMoney, and many more. It is a short-term loan provided with little or zero, interest charges ranging over a period of 15 days. The difference between credit cards and BNPL is that the former requires a lot of formalities to be done and a prior credit score is required. But in the case of BNPL, there exist no such conditions. For the youngsters and students, BNPL is a boon! However, the credit limit is just Rs 10,000/- as of now which is much lower than the credit cards. But all odds favor it! Currently, the BNPL market is valued at 3.5 billion $ and it is all set to double in the coming two years. Reason being: Solving the right problem of the right age group! Hassle-free credit availability to the 18-25 age

The year 2021 can be considered as a golden year for many Indian startups as many of them got listed on stock exchanges by launching the IPOs (Initial Public Offering). The list of listed startups includes Nazara Technologies, Zomato, CarTrade, Fresh works, Nykaa, Policybazaar, Paytm, MapmyIndia. What is an IPO? An IPO (Initial Public Offering) is a process by which a private company can raise capital from the general public by issuing its stocks. BoAt’s Entry On similar lines boAt, a 6-year-old Indian start-up and the world’s 5th largest wearable consumer electronics brand, is seeking to launch its IPO as it has filed the DRHP (Draft Red Herring Prospects- A sort of document formed to introduce a startup to the potential investors) of up to INR 2,000 Cr with market regulator SEBI with a fresh issue of shares worth up to INR 900 Cr valuing it at INR 11,000 Cr., but here is a little catch, In Apr 2021, when boAt raised its 6th funding of INR 50 Cr. From Qualcomm Ventures it is val

"A lie keeps growing and growing, until it is clear" -Pinocchio Every time a lie is used as an instrument to win the way towards the goals, one fails to analyse its after-effects. The ABG shipyard fraud is no exception. In the headlines, these days, India's biggest bank fraud, the Central Bureau of Investigation has booked ABG Shipyard Limited along with its former chairman and managing director Rishi Kamlesh Agarwal, and others for allegedly cheating 28 banks led by the State Bank of India for the mind-blowing amount of Rs 22,842 crores ($3.03 billion) after it raided 13 places during which many incriminating documents were recovered. About ABG Shipyard     There are 2 companies duping 28 banks but of the same group whose names are ABG Shipyard and ABG International Private Limited. ABG Shipyard Limited (the flagship company of ABG Group), was initially incorporated as Magadalla Shipyard Private Limited in 1985 with the main objective of carrying out Ship Building and

Recently, L’Oreal announced its annual results of 2021 where it reported the highest sales growth in 33 years. What is the reason behind this hike even after experiencing a massive pandemic? This sort of phenomenon of excessive spending has been acknowledged as revenge shopping behavior. Revenge shopping has its roots from Cultural Revolution in China, a sociopolitical movement that started from 1966 and remained till the late 1970s. This term was coined in the 1980s after the economy experienced a surge in demand for products that were long unavailable to its citizens due to shortages or restrictions on commercial activity. What is Revenge Shopping? Anytime a person does something there is a force within him or her which drives him or her to end up doing something or even nothing sometimes. The revenge shopping behavior is a kind of syndrome recognized after the perpetual changes in the purchasing patterns, especially after the eviction of lockdown; lasted roughly 2-years becaus

Try and compare the price of men’s face cream and women’s face cream, Men’s razor and women’s razor. What do you notice? Is there a price gap? Which product is charged more? Why? This is Pink tax. What is Pink Tax? Pink Tax refers to the additional cost that women pay more than men for similar products. This includes basic products like shampoos, razors, and clothes and those services that are not even marketed, for example, haircuts and other salon services. One of the most significant price discrepancies can be seen in hair care products, which cost women 48% more and razor cartridges were the second-highest and cost women 11% more than average. Let’s take an example of a deodorant. Deodorants for men are relatively cheaper than the woman. Though, women are charged more just because that product seems to be more feminine. Impact of Pink Tax The effect of this “nickel-and-dime” Pink tax applies to items purchased by women from childhood through older adulthood, mostly left unnot

Heard the news of taxation on VDA (Virtual Digital Assets)? Well, if not then just to let you know, the Indian Finance Minister Smt. Nirmala Sitharaman has proposed, Tax on the transfer of Digital Assets in the recent Budget of 2022-23. Firstly, to know anything further, one should be familiar with the concept beforehand. So, any kind of stuff/article whether a token, any information or documents, generated by any digital mean; recognized by the advisable entity; then only it could be referred as a Digital Asset. The Proposition by the Finance Minister It was proposed that there would be 30% taxation on the income earned by the transfer of any Digital Asset. And in order to capture the transactions, a TDS ( Tax Deducted at Source) would be deducted, on the payment made, @ 1% subject to certain conditions. Even if it’s received as a gift, it would be taxable in the hands of the recipient. There would be no deduction except the cost of acquisition, also no loss can be set off and

In today’s dynamic business environment, it has become mandatory for companies and brands to come up with new ideas and changes to meet the changing consumer preferences. Facebook has rebranded itself by renaming the company as Meta to explore newer practices and dimensions in its business. On the same lines, we have an Indian Direct-to-Home (DTH) platform that recently rebranded itself, none other than Tata Sky, largest provider of DTH services in India since 18 years. What is Rebranding? Rebranding is the marketing strategy adopted by businesses to send out the message to the audience implying a massive change in their business style. It is generally done by the brands in 2 cases: - 1.    When the previous offering failed to capture the essence of the planned objective, 2.    When the brand wants to change its practice and adopt new ways of targeting the customers to stay relevant. For Tata Sky, its the second case. Even the entertainment industry finding it difficult to re

If you stay updated with the various development in the Start-ups community, you must have heard the word "Angel Financing" several times. So, what does it mean? After hearing the name one probably might think that, angel investors were probably sent by the heavens. Extremely affluential, these people provide investment for needy yet deserving business start-ups in exchange for convertible debt or ownership equity. There are many discussions on what really Angel financing is, what are its pros and cons, how it works, and so on. What is Angel Financing? Angel financing means an investment model where "Business Angels”, i.e., high net worth individuals – provide financial backing for small businesses in exchange for a certain percentage of equity in the company. Angel financing is either a one-time investment or providing on-going support. Mostly, it is a high risk- high reward kind of financing, because angel investors expect to seek a more favourable rate of return th