BLOOMING INSIGHTS

We frequently come across the news of upcoming IPOs of companies. IPOs are very lucrative for the investors as they help to earn huge gains by investing in companies having significant future growth potential. However, there are also certain risks associated with them, which makes it important to analyse as to which IPO is worth investing. Here is how an IPO can be analysed and investment decision can be made: 1.    Find DRHP/RHP of the Company: Draft Red Herring Prospectus/ Red herring Prospectus basically lists out all required information about the company. This document can be downloaded directly from the website of SEBI or from the website of the stock market in which the company is being listed. 2.    Understand the Business Model of the Company: a)    Products/services and their revenue contribution- I t is important to take an understanding of the products or services offered by the company and their contribution. b)    Strengths- Gather knowledge about the unique f

Do you feel calm when surrounded around by green fields and blue skies? Do you feel alarmed while looking at a red colour on traffic signal? Well, these are just two of the many effects that colour has on human psyche. These are based on a study called “Colour Psychology in Marketing”. What is Colour Psychology in Marketing? Colour psychology is the study of how different colours can determine human behaviour and their decisions. It is commonly used in branding and marketing. Colour psychology focuses on how colours can create an impression on consumers and whether they can influence consumers in preferring their brand or make a purchase. How do Colours in Marketing Influence People? The goal of marketers is to create an instant connection with the consumers. They focus on building brand awareness and loyalty from the start. Colour psychology plays a big role in accomplishing this awareness. Brands and advertisers know that certain colours, tints, hues, and shades evoke the e

Binance is the world’s largest crypto exchange in terms of volume of trade. Apart from being a trading platform for many cryptocurrencies, it also has its crypto named BNB (Binance Coin). It provides its services via binance.com. Founded by Changpeng Zhao in 2017, it was initially based in China. It shifted its headquarter from there due to a tighter grip on it by the regulatory authority. Currently, it is operating from Cayman Island. On 26th June 2021, statement given by the FCA (Financial Conduct Authority), the UK financial markets regulator, shook traders in the market thereby tremendously pulling down the prices of the coins. Source: https://www.fca.o/rg.uk Binance Market Limited was no longer permitted to undertake any regulated activity in the UK. The reason given for such action was the non-compliance with the anti-money laundering requirements of the country. In response to issuance of this notice by FCA, Binance clarified that the notice is only applicable on BML which is