No-Cost EMI Isn’t a Scam… But It Isn’t Magic Either.
Introduction: Every year, from late September to October, Amazon’s Great Indian Festival (GIF), Flipkart’s Big Billion Days (BBD), or Myntra’s Big Fashion Festival, etc, light up our Indian homes with great deals, offers, heavy discounts, coupons, and whatnot. From laptops to washing machines to the latest iPhone, and everything that’s sold on e-commerce platforms, suddenly starts to feel within our budget. BUT WHY???? That is where the magic word comes into the picture.. Oh, it's not a magic word.. Sorry to break it to you.. Since the truth is a little less sparkly as compared to our festive vibes.. But anyway, coming back to the not-so-magic word which we are going to discuss, is NO COST EMI. Analytics & Scenarios: Before directly jumping into something, let us first have a look at the statistics released by Amazon for their GIF sale 2024: The Amazon Great Indian Festival 2024 has truly become India's greatest shopping phenomenon, smashing all previous records," sai...