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Beyond Handshakes: Why Culture Matters in International Business

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Introduction Imagine being a US citizen, looking to expand your business into The Japanese market. Upon your arrival, you naturally extend your hand for a firm handshake, initiate a small talk, and address your counterparts by their first names- practices appropriate and expected in American business culture. However, you are soon encountered with puzzled expressions and subtle discomfort. In Japan, such behaviours can seem disrespectful, where bowing is the customary greeting and formality is deeply valued.  This scenario displays a common challenge faced by the Multinational Corporations (MNCs) operating on the global stage: CULTURAL DIFFERENCES. Every culture has its own unique set of communication styles, norms and business etiquettes. What is considered standard practice in one country may be inappropriate or misunderstood in another. Failing to recognise and adapt to these differences, can result in miscommunication, damaged relationships and even the breakdown of negotiatio...

NEP 2020: Revolutionizing Language Learning in India

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Formed after five years of consultations, NEP, 2020 which replaces the previous education policy of 1986 has stated that wherever possible, the medium of instruction, for students in both public and private schools, until at least Grade 5, but preferably till Grade 8 and beyond, will be in the home language or the mother tongue or the local language or the regional language. Thereafter, the home or local language shall continue to be taught as a language wherever possible. The three-language formula will still be used, but it will be done so while promoting both national unity and multilingualism. This system will have more freedom, according to NEP, and no state will be forced to use a certain language. So long as at least two of the three languages are indigenous to India, states, or regions, and of course, the students themselves will choose the three languages that will be taught to them. Embracing Linguistic Diversity: India's Language Education Reform The Three Language Formu...

Across Continents: A Look at Immigration in the US and Europe

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  Introduction: Immigrants in Modern World Migration is not a modern phenomenon. It has been an integral part of human history since the earlier stages of human evolution. Closely related to this concept is immigration , which specifically refers to the act of permanently relocating to a foreign country from your birth country. Whereas migration encompasses a broader concept of movement of people from one place to another, whether within or across borders, and can be temporary or permanent. Despite its long-standing role in human development, immigration remains a contentious issue in developed nations, presenting both opportunities and challenges, sparking political, social, and economic debates about national identity and resource allocation. As per the global data, the number of international immigrants has significantly increased over the past few decades. In 2020, approximately 281 million people were living outside their country of birth - more than double the number recorded...