BLOOMING INSIGHTS

Introduction Have you also purchased any product that was advertised by the company or manufacturer as a new technological innovation that is a step towards saving the environment but later found that it was all but a marketing gimmick? Do not feel bad about your purchase, for you too are just part of the long list of customers who truly believe in saving the environment and making the world a better place but ended up just contributing to the ever-increasing profits of the company. What is "greenwashing"? Greenwashing is a marketing tactic that is used by companies to make customers believe that the product they are selling is environmentally friendly. Customers fall for these false claims and misleading information provided by the company and end up purchasing these products, believing that they have a positive impact on the environment. Types of greenwashing Hidden Trade-Offs: Claiming that a product is environmentally friendly based on one aspect while ignoring the negati...

Introduction Do you like playing games on mobile during your free time? If yes, then an occasional pass time activity can become a full time perk for you as the Gamification of E-commerce is a new and upcoming trend these days. What is Gamification of E commerce? Gamification of E-commerce is an advanced marketing strategy that aims at influencing the behaviour of the consumer by integrating the ideas of game concepts into the marketing strategy.  It involves rewards and competitions which encourage the consumer to engage repetatively in similar behaviour by triggering the dopamine response. Using this method customer retention can be increased and at the same time it will reduce the percentage of customers abandoning the cart. With the current generation's short attention span it is difficult to provoke their interest in any topic. Gamification is an interesting approach which makes shopping for consumers enticing, triggering their dopamine levels. A survey of Digital Marketing Fo...