BLOOMING INSIGHTS

  Introduction Ever wondered how Aman Gupta’s Boat was able to crack the code of electronics industry? To carve out a space for themselves in a highly competitive market is not only a tedious task but also a lesson for other brands who are willing to enter cluttered market spaces and aspire to make it big. To know how it can be implemented understanding of the following two concepts is essential- Red Ocean and Blue Ocean Strategy. Red Ocean Strategy  Red itself symbolizes cut-throat competition. Here, existing industry practices are pursued to defeat the competition. In the red oceans, industry boundaries are well-defined and accepted, and the competitive rules of the game are known to all.   Red ocean strategy is when companies try to outperform their rivals to grab a greater share of existing demand implying profit for one is loss for the other.   As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities which means the differen

Introduction Have you ever sat down to complete a particular task, yet only a few minutes later, you found yourself scrolling through Tiktoks, reels, or YouTube shorts?  The increasing use of electronic devices has been the most significant and unsurprising reason for this. Social media has rapidly dominated the minds of Gen Z as a quick solution to momentary boredom. It can be as short as passing time on a lift or as long as waiting hours for a delayed flight. This usage makes our minds habituated to instant gratification as opposed to reading a 15-page essay for class. This inability to focus is slowly hampering all aspects of our lives, be it watching a slow movie scene or waiting for the microwave to ping. Statistics It has been discovered that people check their phones first in the morning rather than doing other mundane things. 77% of people ages 18–24 are associating themselves on the phone. It is quite surprising how we are associating our obsession with the phones by saying

  Introduction The Operation and Economic growth of an economy is greatly influenced by the banking sector. Banks are crucial in the development and execution of financial policy in any economic system.   The major milestone of the Banking sector- The Reserve Bank of India joined the system in 1935, and in 1949 it took control as the system's watchdog and regulator. 14 significant commercial banks in India were nationalized as a result of the Nationalization of Banks Act of 1964. The Liberalization, Privatization, and Globalization Policy were established by P. V. Narasimha Rao in 1991. As a result, international banks were added to the country. For financial companies, the licensing, taxation, incorporation process, etc. became more flexible.   Current Scenario   The last two decades have seen a paradigm shift in the banking industry in India. It has advanced significantly in terms of asset quality, technology, and laws. In India's banking industry, tensions are swiftly diff