Don't Baby Your Brand~ Key to avoid Marketing Myopia
Coming up with a fabulous product idea and bringing it to birth in real life. Sounds so exciting and something to be proud of too! Naturally, we tend to nurture and treat the brand as a baby. But remember, to be a success in long run, be your brand's own critic and escape the trap of Marketing Myopia. Marketing Myopia is all about the short-sightedness adopted by the owners with respect to their product. Without conducting proper market research and continuously directing all efforts without paying heed to customers changing needs is when the brand starts following in this trap. It is basically when you shut your eyes and keep looking inside the business and tend to overlook the developments taking place outside of the world. No industry is risk-free. The thought that what you have planned and set up is to grow and flourish at all times is a myth. Nokia, once a king in the mobile phones industry lost it to the android and iOS. Kodak the brand which started its journey as the photog