BLOOMING INSIGHTS

  Introduction Take A Break, Take a Kitkat. We all have been hearing this tagline since our childhood and of course not to forget the creative advertisements in which the tagline is  embedded. Now, we ask you to take a break and read the case of KitKat where it proved how it is not a chocolate but a wafer instead! Do let us know in the end whether you're convinced about the fact that it indeed isn’t a chocolate. Biscuit vs Chocolate Story The story dates back to 1999 when Nestle India Ltd. and Commissioner of Central Excise case, Kitkat was challenged to be a chocolate and not a wafer. At that time chocolate was taxed at 20% whereas biscuits were taxed at 10%.  What do the Tax Authorities say?? The tax authorities claimed that kitkat is a chocolate with a wafer inside. In fact, scrutiny of evidence collected and revealed that the product “kitkat” was predominantly made of milk chocolate covering wafers. The marketing of the product was also done as a chocolate, the officials said

  Introduction Ola, founded in 2010, was India’s first cab aggregator company. Ola aimed to bridge the gap between cab drivers and commuters. Instead of buying or renting out cars, ola helped its customers book a cab on short notice. Ola revolutionized the Indian market by helping its users with the hassle of owning and driving a car on clogged roads, outrageous car maintenance charges, and steep parking tickets. But even with that Ola is still being pressured to cut costs by investors leading to layoffs, high employee turnover, huge losses, drivers leaving in large numbers, rising costs to customers, and shrinking revenue. Is Ola on its path to downfall? To find out, first, we must check out the rise of Ola. Rise of Ola Ola has raised a total of around $5 billion over 29 rounds to date. To maintain its market leadership Ola employed various promotional strategies It helped drivers get cars at huge discounts Ola gave its customers rides at cheap prices by introducing