BLOOMING INSIGHTS

It’s no secret that 2020 changed how customers handle their shopping needs as COVID-19 has had a massive influence on how they purchase products. In 2021, many businesses adopted various e-commerce strategies, however a notable trend that many startups previously deployed and later adopted by big giants is the shift towards Direct-to-Consumer (D2C) business model. What is Direct-to-Consumer (D2C)? Direct-to-consumer is the sale of products or services directly to consumers. D2C brands typically bypass third-party retailers, wholesalers, or agents and only sell online, although some D2C brands have created pop-up shops or other physical locations to complement the multichannel journey that consumers expect today. Brands, including Nike, Nespresso and D2C startup Bloom & Wild have leveraged the direct-to-consumer e-commerce model to their advantage by developing slick websites supported by edgy and effective marketing. The pandemic has fueled the D2C trend, with big brands like H

While surfing on the internet or any of the social sites, ever come across the word NFT? What does this word NFT mean? Well, the NFT stands for the  Non- fungible Tokens , a kind of token used to represent the ownership of any non-interchangeable item which is unique and is one of a kind in the whole world. Too cumbersome right? What is NFT? To make it more apparent, let’s just divide it into two parts viz non-fungible and tokens. Fungible is something which one can easily substitute with its identical one at the given price. A normal and readily achievable becomes irreplaceable when you’ve got attached some emotional value to it, somehow becomes more significant, more valuable, and scarcer, and ultimately became one of a kind which cannot be easily replaced by any identical, no matter how unanimous. Whereas the ‘token’ is the certificate of ownership of that unique belonging, that cannot be denied by anyone as having a permanent record in the ledger of blockchain using something c