Reliance vs. Amazon: The Battle of Titans
It is hard to imagine a world without big companies like Microsoft or Apple in it. Things get worse when they rival each other to satisfy their wants. Something similar is happening in India, where two big giants in the business world, Reliance and Amazon are in pursuit of a similar goal i.e., to dominate the retail market of the country. It all started when the debt-ridden Future Group agreed to sell various assets of its subsidiary, Future Retail to Reliance in August last year for a total value of Rs. 24713 crores. The deal was the only way out for the struggling Future Group which has been adversely affected by COVID-19 lockdown. It would have also provided a major boost to the retail chain of Reliance as the deal would increase its presence in more than 150 cities. Also, major Future Group brands like Big Bazar and Food Bazar would be under their shawl. But to add to the miseries of Future Group, Amazon disapproved of the deal. The basis of the objection between Amazon and Kisho...