Cravings to Cart in 10 minutes- A critical analysis on the rise of Q-Commerce Industry in India
Imagine you’re hosting a dinner party, and halfway through, you realize you’re out of table salt. A few years ago, you might have rushed to a nearby store, but today, you simply tap your phone, and within 10 minutes, a delivery person hands you a packet of salt! This is the power of quick commerce (Q-commerce) platforms — where ultra-fast deliveries of daily essentials take place in a B2C model. India’s Q-commerce industry has seen a meteoric rise— growing from a mere $300 million market in 2022 to being valued at > $7 billion in 2025. From groceries to medicines; beauty products to last-minute gifts and even iPhones; consumers now get their essentials in a jiffy. Thus, Q-Commerce platforms lie on three pillars: speed, convenience, and reliability. But is this rapid expansion sustainable? Where does it stand when compared with other countries? What challenges lie ahead? Origin of the Quick Commerce Industry in India The concept of Q-commerce originated ...