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When a Deal is Too Good: Is the Seller's Quality a Lie?

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Post-sorting for ‘Price: low to high ’ , are we concerned about the seller of the products on E-commerce websites? Let’s roll over the authenticity of the products we are buying from the giant e-commerce leader. INTRODUCTION:   Although retailers like US Giant Walmart owned Flipkart and Amazon state that they do follow several processes to authenticate the veracity of the sellers they are listing on their platforms, we have come across the news headlined “Amazon, Flipkart found to have violated Indian quality control rules during warehouse raids” very recently. On 19 th of March this year, Bureau of Indian Standards (BIS) conducted a raid on the warehouses of these giants in the Tiruvallur district of the southern Indian state of Tamil Nadu to find out that firms had violated rules by storing, selling and exhibiting products that did not carry the BIS standard mark. This BIS raid was followed by similar scrutiny searches on 27 th March 2025 by state-run product certification ...

No-Cost EMI Isn’t a Scam… But It Isn’t Magic Either.

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Introduction: Every year, from late September to October, Amazon’s Great Indian Festival (GIF), Flipkart’s Big Billion Days (BBD), or Myntra’s Big Fashion Festival, etc, light up our Indian homes with great deals, offers, heavy discounts, coupons, and whatnot.  From laptops to washing machines to the latest iPhone, and everything that’s sold on e-commerce platforms, suddenly starts to feel within our budget. BUT WHY???? That is where the magic word comes into the picture.. Oh, it's not a magic word.. Sorry to break it to you.. Since the truth is a little less sparkly as compared to our festive vibes.. But anyway, coming back to the not-so-magic word which we are going to discuss, is NO COST EMI. Analytics & Scenarios: Before directly jumping into something, let us first have a look at the statistics released by Amazon for their GIF sale 2024: The Amazon Great Indian Festival 2024 has truly become India's greatest shopping phenomenon, smashing all previous records," sai...